genre

What is genre?
Genre is an easy way to categorize films (type of film).

Why is it useful for you as producers of a film?
Starting point - Conventions - iconography (symbol associated with a genre - visual and oral)




For the industry;

• The existence of genre, makes it easy to target your audience
• Based on previous box office ratings - can make judgments about who the audience is.

Advertisements; Trailers and Posters;

• Iconography (visual)
• Title
• Clues to narrative and character etc.

Benefits to audience;

• Influence your decision to see a film
• Audience expectations
• Familiar/Recognizable

"Genre is in a constant state of flux"
- Steve Neale, 1981

• Pushing boundaries
• Hybrids
• People always want new things
• Technology improvements
• Opinions - ideology
  
• CGI - computer generated image
• Fashions/Trends
• Reflect current times
• Variation - to prevent boredom

Idea of repetition and variation makes genre successful.